A shop in shop:
Triantafyllos Jewelry Store

Corfu, Greece

Year: 2024

Location: Corfu, Greece

Size: 32m2

Type: Renovation

Program: Jewelry Store

Status: Completed

Design Team: Chaido Karpoulia + Eva Lavranou

Photography: Antonis Sarris

The jewelry store "Triantafyllos" is located along the main thoroughfare leading to the heart of Corfu's historic Old Town. The recent renovation sought to accommodate two distinct brands within a shared space, utilizing a shop-in-shop concept that both unifies and distinguishes them. Striking this balance was the project’s primary challenge—creating a cohesive, elegant environment while allowing each brand to retain its unique identity.

Another key challenge was managing the high volume of daily visitors, who require efficient and prompt service. The design had to streamline the customer experience, ensuring smooth flow and optimized service without compromising aesthetics. To meet these objectives, all furniture was custom-made to maximize both display and storage. The design features a sleek blend of metal and marble, lending the space a luxurious yet modern feel. The centerpiece of the store is an island crafted from Carrara Arabescato marble, serving as the main display counter. This counter is one of the most functional elements of the store, doubling as storage and the cashier area, ensuring both efficiency and a cohesive visual experience. The elegant marble also extends to a meticulously designed wall showcase, enhancing the overall aesthetic and customer experience.

A striking design feature is the double-sided metallic rack, which acts as the store's primary window display. This innovative solution addresses the limited space by showcasing items both inside and outside, maximizing visibility and drawing in passersby with an inviting display from every angle.

A dark green velvet curtain adds a subtle yet impactful transition between the renovated and non-renovated sections of the store. This theatrical element creates a sense of discovery and mystery as customers explore the different areas, enhancing the overall ambiance. The renovation of "Triantafyllos" seamlessly blends craftsmanship, design, and functionality, creating a space that reflects the elegance of the jewelry.